Sunday, May 24, 2020
The Pyramid of the Magician, also known as the House of the Dwarf (Casa del Adivino, or Casa del Enano), is one of the most famous Maya monuments of Uxmal, an archaeological site in the Puuc region of Yucatan, in the northern Maya Lowland of Mexico. History Of the Pyramid Of the Magician Its name comes from a Maya tale of the 19th century, titled the Leyenda del Enano de Uxmal (The Legend of the UxmalÃ¢â¬â¢s Dwarf). According to this legend, a dwarf constructed the pyramid in one night, helped by his mother, a witch. This building is one of the most impressive of Uxmal, measuring about 115 feet in height. It was constructedÃ over the Late and Terminal Classic periods, between AD 600 and 1000,Ã and five constructive phases have been detected. The one visible today is the latest one, built around AD 900-1000. The pyramid, over which the actual temple stands, has a peculiar elliptical form.Ã Two staircases lead to the top of the pyramid. The Eastern staircase, the wider, has a small temple along the way that cut the stairway in half. The second access stair, the Western, faces the Nunnery Quadrangle and is decorated with friezes of the rain god Chaac. The Pyramid of the Magician is the first building a visitor encounters entering the ceremonial area of Uxmal, just north of the Ball Game Court and the Palace of the Governor and east of the Nunnery Quadrangle. Several phases of the temple constructed on top of the pyramid are visible while ascending the pyramid from the base to the top. Five construction phases have been detected (Temple I, II, III, IV, V). The facades of the different phasesÃ were decorated with stone masks of the rain god Chaac, typical of the Puuc architectural style of the region. Sources Mc Killop, Heather, 2004, The Ancient Maya. New Perspectives. ABC-CLIO. Santa Barbara, CaliforniaAA.VV. 2006, Los Mayas. Rutas Arqueologicas: Yucatan y Quintana Roo. EdiciÃ ³n Especial de Arqueologia Mexicana, num. 21 (www.arqueomex.com)
Wednesday, May 13, 2020
On the Shoulders of Giants: The Role of Connections in Developing Intelligence Abstract This paper provides motivation for making connections between unrelated events as a basis for intelligence. The ability to apply this extended information as a problem-solving technique instantiates the true nature of intelligence. Therefore, it is obvious the field of artificial intelligence should use the same approach. The way these connections are made and the occasional necessity for their modification is discussed. Examples are given showing the use of connections between linguistics and sociocultural systems studies and between engineering design and nature. Next, several examples connecting artificial intelligence with computerÃ¢â¬ ¦show more contentÃ¢â¬ ¦Susan connected her falling during the biking accident to the doll falling. Sentient beings use these connections as one method of developing intelligence. Therefore, it stands to reason artificial intelligence researchers rely on these connections to forward study in the field. Connections have been found to exist between linguistics and sociocultural systems studies and engineering and nature. Also, connections exist between artificial intelligence and computer programming, mathematics, astronomy, and engineering. Researchers in artificial intelligence themselves have varied backgrounds. This, however, is not unique to the field. History shows a precedence for connectionist activity in many of the great discoverers of the past. Therefore, researchers in artificial intelligence are expected to continue the practice of drawing from other disciplines in their quest to develop artificial intelligence. Early Connections: The Role of Experience Leonardo da Vinci said: all our knowledge finds its origins in our perceptions (Willis, p. 47). Just like falling off a bike, experiences form ones perception of how the world functions into a term called folk physics (Bechtel, p. 72). These workings can then be applied to new problems. Tackling new problems using previous solutions or experiences and applying this information to unrelated problems is known as analogy in problem-solving (Andrew, p. 7). Sometimes these analogies are incorrect, butShow MoreRelatedLodging Inductry24737 Words Ã |Ã 99 Pagesand satisfied customers. This would include identifying consumer needs, developing a good product, and pricing, distributing, and promoting it effectively. This chapter introduces all of these terms and gives an overview of their place in the marketing world. CHAPTER OBJECTIVES Students should be able to: 1. Understand the relationships between the worldÃ¢â¬â¢s hospitality and travel industry. 2. Define the role of marketing and discuss its core concepts. 3. 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Wednesday, May 6, 2020
Your personal preferred lens is: Reputation Lens You listen to your intuition (sensibility) to determine what character traits and virtues will best serve the community (equality). Your Core Values: Equality and sensibility You prioritize the value of equality over autonomy. Your primary concern is the well-being of the whole community and you believe that assuring the communityÃ¢â¬â¢s well-being is the best way to assure that individuals are treated fairly. We will write a custom essay sample on Ethical Lens Inventory or any similar topic only for you Order Now You prioritize the value of sensibility over rationality. You believe the best results are achieved by examining each situation in its own context rather than applying one-size-fits-all solutions. Your Classical Values: Fortitude You demonstrate courage and steadiness in the face of obstacles. You tend to avoid rash actions while at the same time charting an untested course. You value connections and friendship, appreciating those who work with you as you. Your Key Phrase: Ã¢â¬Å"I make virtuous choices. Ã¢â¬ Because you value equality and sensibility, you tend to assume that everyone lives out the positive character traits required by their role. Your Definition of ethical behavior: Living out Role Responsibilities You define an ethical person as one with sound character traits and habits of thoughtful reflection. For you, those who demonstrate strong leadership in their roles and who encourage others to do the same exemplify ethical behavior. Your Tools for analyzing problems: Tradition You like to gather information about what others in your role or a similar situation have done, as you carefully assess a problem. Even as you consider what others you respect have done in similar situations, you will remain attentive to the unique needs of the community in this case. Your Gift: Compassion Because you value equality, when you are at your best, you demonstrate compassion for others. You care about the community as a whole and about its individual members. While living into the requirements of the role you have assumed, you are able to Ã¢â¬Å"tell the storyÃ¢â¬ of each member of your community. Your Blind spot: Unrealistic Role Expectations Because you rely so strongly on the virtues associated with various roles, you run the risk of developing unrealistic role expectations. You will tend to rely too much on the virtues associated with a particular role, forgetting that individuals are fallible regardless of their role. Even those who live fully into the virtues required in their role may not be able to resolve all problems. Your Risk: Self-Righteousness When you lack compassion for others, you run the risk of believing that the perks and privileges of your role belong to you because you are better than others. This can make you susceptible to insincere flattery and immune to constructive critiques preventing you from doing your job effectively. Your Temptation: Entitlement If you are not paying attention, your temptation will be to believe that you are entitled to special privileges, because you have not accurately assessed yourself or the situation. You will forget that you are not the same as your role and will persuade yourself that your role gives you rights inconsistent with good character. Your Vice: Hardness of Heart Without compassion, you tend toward hard-heartedness, unwilling to consider the needs of individuals. Clergy, judges, elected officials Ã¢â¬â and others with responsibility to the whole community Ã¢â¬â are particularly prone to thinking they know what the problem is without listening to the individual case and to applying capricious and inappropriate solutions. Your Crisis: Confusion Unless you develop the practice of mindfulness and reflection, at some point you will confront the loss of your center, especially if you lose the role with which you have become identified. You run the risk of being misunderstood and losing your personal authenticity unless you remember that you are not your role. Your Seeing Clearly: Use your head To see more clearly, check to see whether your gut and your head agree. To find balance, explore the gifts of the other lenses Ã¢â¬â consistency and concern for the individual. As you consider the character traits necessary for a healthy community, remember to temper your actions with concern for individuals. Look for ways to balance the rights of individuals with the well-being of the community and remember that consistency is not the same as uniformity. As you learn to consider other perspectives in your decision making process, you will live out the best of your ideals with compassion and care for others. How to cite Ethical Lens Inventory, Essay examples
Monday, May 4, 2020
About the generic term bhakti, Krishna Sharma in the Preface to his book Bhakti and Bhakti Movement says, Ã¢â¬Å"The common man in India understands the word as religious devotion in a general sense, regardless of the differences in the forms of its manifestation, caused by variations of beliefs and practices. But the academics understand it differently. In all scholastic works, bhakti is treated a specific religious mode. It is defined in terms of a belief and an attachment to a personal God. Ã¢â¬ The medieval schools of bhakti believed that there is one supreme divine person whom the human soul, as a finite spiritual being, eternally seeks. They also believed that as long as the human soul does not realise its true spiritual nature, it wanders unhappy from birth to birth. According to them, the grace of god awakens the soul to its spiritual nature, which creates a longing for the infinite spirit, which they said was same as bhakti. Ã¢â¬Å"The history of bhakti is the history of a growing spiritualization of religion, i. e. to say of a movement increasingly away from external ritualism in practice and a growing sense of nearness of the deity in experience. 1 This moving away from ritualism and laying emphasis on the experience began in the southern part of India by the Vaishnavite Alvars and Shaivite Nayanars and came to be known as the Bhakti Movement. The movement spread throughout India in the due course of time. It not only had an impact on religious beliefs and rituals but also on arts and cultures. It led to the growth of regional languages, devotional songs and poetry. Poetry played an important part in Bhakti Movement. Though the aim of the movement in the south was same as in the north, the style of Bhakti poetry of the south 1 Susmita Pande(1982), pg? 12. differed with that of the north. When studying Bhakti poetry, we come across terms like Dohas, Ramainis and Pads: Ã¢â¬ ¢ Dohas (two liners) or Sakhis (witnessings), also called sloks by Sikhs. These couplets can either be recited or sung. Ã¢â¬ ¢ Ramainis are rhymed lyrics that end in a Doha Ã¢â¬ ¢ Pads(verses) or Sabdas(words). These are sung compositions whose length varies from four verses to twelve or more. Each begins with a title verse that also serves as refrain. The Bhakti proponents of northern India were generally called sants or bhakts depending on the School the belonged to. The Schools we are talking about were the Nirguna and Saguna Schools. The Nirguna School did not believe in image worship as they believed that god was without attributes. They used the word Ram in their poems to address god. They believed, god was nameless, imageless. Their proponents were called sants. Famous amongst them were Kabir and Ravidas. On the other side was the Sagun School, which believed in god with attributes and they poems surrouned around the images and stories of Krishna and Rama. Their proponents were called bhakts. Among the famous bhakts were Surdas, Tulsidas and Mirabai. Irrespective of the schools, proponents of both sides propagated a doctrine that transcended the caste system and encouraged individuals to seek personal union with the supreme divine. Their messages of personal religion were conveyed to the people through the their pads. These pads and the Bhakti saintsÃ¢â¬â¢ teachings had a great impact on the lives of the people of their times. I will now take one sant and one bhakt and look into their works and theories. Then I will look into the question of women in Bhakti poetry through MirabaiÃ¢â¬â¢s poems. KABIR THE SANT: Kabir, who lived around the 15th century, believed in the fundamental equality of man. His belief was based on the essential unity of God. In this regard, he says: Only the One I recognize Those who call him two will go to hell For they know not the reality. All human beings are sustained by the same air and water, And are illuminated by the same light. And all have been formed out of the same dust, And their creator is the same. 2 Kabir, a critic of his contemporary society questions the caste system by asking weather the Brahmans had milk in their veins and the Sudras had blood. If this was not so then why were Brahmans Brahmans and Sudras Sudras? He also questions that if the Brahmans were superior then why were they not born in a different way? Kabir does not stop only at caste but goes on to creed as well. He upheld the concept of the unity of God? head and denounced the differences between different religious followers, especially between Hindus and Muslims. KabirÃ¢â¬â¢s poems can be categorized into two regions. One is the Rajasthan? Punjab western poetry and the others are the poems of Kabir from Banaras. Kabir is worshipped in the Kabir Panth (KabirÃ¢â¬â¢s path), which is a community of people from humble backgrounds. These followers of Kabir have the responsibility for assembling the poetry collected in a volume called the Bijak. If we study the Bijak poems of Kabir closely, we find his poems oozing with confidence. Through these poems Kabir was ready to challenge any authority of any religion, be it the Qazi or the Brahmin. The Banarasi Bijak poems of Kabir do 2 KabirÃ¢â¬â¢s Padavali, pg? 55. not acknowledge any deities. In his poems we can find the use of the word Ã¢â¬ËRamÃ¢â¬â¢ not as Lord Rama of the Ramayana but as a general word for God. If there is the mention of any Gods in any of KabirÃ¢â¬â¢s Bijak poems then these are not to acknowledge them but rather in denial. There is no mention of Goddesses in any of the Bijaki poems of Kabir. On analysing the western style of Kabiri poems, we find many of Kabirs poems have been incorporated into the Sikh Granths. Along with poems of Sikh Gurus, KabirÃ¢â¬â¢s poems are sung in congregational worship even today. In spite of different sects or religions following KabirÃ¢â¬â¢s teachings, there is not even a slightest sign of any affinity to any religion in KabirÃ¢â¬â¢s poems. What Kabir believed was the fundamental oneness of man and human spirit. He rejected the caste system as well as the inequalities based on the belief in superiority of a particular race or religion. He said that all human beings are made of skin, blood and bones and there can be no differentiation on the basis of religion. Kabir, as I have stated earlier, lived around the 15th century. If we reflect back today and see, for a person of the lower caste, like Kabir, to write about unity, equality and brotherhood of all at a time when society believed in religious and racial superiority truly looks revolutionary. TULSIDASÃ¢â¬â¢ AESTHETICS OF POETRY: Tulsidas is considered to be one of the best poets of Hindi literature. He was a liberal Brahmin who translated the Ramayana into popular Hindi. His Ramayana would later become northern IndiaÃ¢â¬â¢s single most important religious text. His Ramacharitamanasa according to A. A. Macdonnell, is Ã¢â¬Ëa kind of Bible to a hundred millions of people of northern India. Ã¢â¬â¢ Nothing elated M. K. Gandhi Ã¢â¬Ëlike the music of Gita and Ramayana of Tulidas. Ã¢â¬â¢3 His writings are rich with deep thoughts and inspiring sentiments. Of all the Bhakti poets, Tulsidas took an integrated and holistic view of society and this is very much visible in his poetry. Tulsidas talks about the aesthetics of Bhakti poetry. In this regard he says that a word and its meaning are very closely related. One that is meaningless is beyond usage and exists only in the mind of a thinker but would certainly not have any place in poetry. According to him though a word and its meaning look separate, they are actually not. Ã¢â¬Å"Tulsidas observes that the word is one with its meaning, as water with the wave, though they are distinguished in speech. Ã¢â¬ 4 Tulsidas uses the words sundara, madhura and manjula for beauty but does not give a definition of beauty. Beauty, he thinks, cannot be described; for sight is without speech and speech is without sight. Ã¢â¬ 5 Tulidas finds it impossible to depict the beauty of Rama and Sita in words. In his poetry we find that he has handled the sentiments of love and humour with morality and propriety. He is very definite on the concept of poetry. In regards to the Constituents of Poetry, Bharadwaj says that, Ã¢â¬Å"Composition is diverse according to its words, meanings, figures of speech, and metres. It consists of various kinds of emotion, sentiment, rasa, excellence, and defect. Bhamaha, Dandi, Kesava and some others laid emphasis on figures of speech (alankara); Vamana on style (riti), Kuntaka on innuendo (vakrokti), 3 Bharadwaj(1979), pg? 340. 4 Ibid pg? 267. 5 Das(1922) I? pg? 228 Anandavardhana and Abhinavagupta on sonus (dhvani); and Bharata muni and Visvanatha on rasa. But Mammata demanded that a literary composition should be full of merits (guna) and be devoid of defects (dosa), even though there were or were not any figures of speech or embellishments. In a like strain Tulsidas admits many kinds of word, meaning, metre, and composition, and lso innumerable varieties of emotion, sentiment, rasa, excellence and defect,Ã¢â¬ ¦.. Ã¢â¬ 6 it was therefore necessary, that a poet should have mastery over vocabulary (kosa), figures of speech (alankara), coalition (sandhi), flow (gati), concord (maitri), and choice of words and letters (varnavichara). 7 WOMEN IN BHAKTI POETRY: Bhakti poetry was not only lyrical. It also through its lyrics raised a voice aga inst many prevailing social values and traditions. Whenever we think of devotees of lord Krishna, few names like Surdas, Chaitanya and Mirabai come to our minds instantly. MirabaiÃ¢â¬â¢s devotion for Krishna can be termed as love and by publicly expressing this love in the form of singing and dancing Mirabai violated the existing norms of her times. Mirabais poems can be classified roughly into four categories: 1. Poems of salutation, 2. Poems of love for Krishna, 3. Poems of dissatisfaction with the world and a certain Rana, and 4. Poems of separation. Mirabais most powerful poems are those in which she accepts Krishna as 6 Bharadwaj(1979) pg? 268. 7 Ibid pg? 267. her husband and describes her loving devotion to him. In most of her compositions, the body is female and the love is wound. In one of MirabaiÃ¢â¬â¢s poems, the translation reads: He has bound my heart with the powers he owns, MotherHe with the lotus eyes. Arrows like spears: this body is pierced, and Mother, heÃ¢â¬â¢s gone far away. When did it happen, Mother? I donÃ¢â¬â¢t know but now itÃ¢â¬â¢s too much to bear. Talismans, spells, medicinesIÃ¢â¬â¢ve tried, but the pain wonÃ¢â¬â¢t go. Is there someone who can bring relief? Mother, the heart is cruel. Here I am, near, and you are not far: Hurry to me, to meet. MiraÃ¢â¬â¢s MountainLifter Lord, have mercy, cool this bodyÃ¢â¬â¢s fire! LotusEyes, with the powers you own, Mother, With those powers youÃ¢â¬â¢ve bound. In this poem we see that Mirabai is addressing a female friend with the general expression Ã¢â¬ËMotherÃ¢â¬â¢. As the poem proceeds we realise that she is actually appealing to Krishna. Her friend may stand near her, but Krishna is the person she really hopes is Ã¢â¬Ënot far. Ã¢â¬â¢ This is who she really wants to meet. 9 He re we can study gender realities? male is the inflictor of injury (Krishna) and female is the 8 Hawley (2005), 168 9 ibid injured party (Mirabai herself). MirabaiÃ¢â¬â¢s poems also contain a sense of longing and erotic love. There is a double fantasy of weakness and control. CONCLUSION: The Bhakti movement cannot be called a mass movement for it did not directly aim at changing the living conditions of the masses. It was a movement whose aim was individual salvation. For the Bhakti proponents, real devotion was not the renunciation of the world. Devotion for them was repeating GodÃ¢â¬â¢s name and seeking him within oneself while carrying out the daily duties. They propagated humanism and individualism. They were against any form of organised or institutionalised religion. Its ultimate goal was mystical union with god and it used poetry to achieve this goal. Bhakti poetry reached the masses and showed them the path to reach God. Till today many people read the Gita or Quran without actually understanding it but Bhakti poetry was not only read, recited or sung by the masses but their deep rooted meanings were understood by the people. Bhakti perfected the notion of man and god and of ritual and conduct. The movement liberated many people spiritually.
Saturday, March 28, 2020
Paint Nippon paint is the largest paint manufacturer within Asia nowadays, which is established in Japan since 1881. With more than 120 years of experience in paint technology, they are profound in producing a variety of paints like emulsion, wood, metal and spray paint to suit different customersÃ¢â¬â¢ needs in several areas, for example, private and public residential and commercial buildings. High quality of lives and environmental friendly are of their main concerns. With these caring missions, the unique selling point of the brand is odour-less, and low degree of formaldehyde released, which helps sustaining healthy lives of both human and environment. Ã¢â¬ËInnovation, Service and LeadershipÃ¢â¬â¢ are their three main principles with the aim that helps rewarding future by harmonizing people, nature and society. To reach the target audiences widely, Nippon paint mainly employs TV advertisement to promote its products, printed poster, catalogue and outdoor billboard can also be founded in the market in advance. We will write a custom essay sample on Analysis on Nippon Paint Ads or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page In this analysis, a published printed poster together with a catalogue on 2012 is selected and analyzed, which is promoting the latest Nippon paint Ã¢â¬ËGold Formaldehyde-Buster Odour-Less All-In-1Ã¢â¬â¢. This paint has the advanced Ã¢â¬ËFormaldehyde AbatementÃ¢â¬â¢ technology that can decompose all the harmful material and transform to natural water molecules. The possible target audience is health-conscious parents, especially pregnant mother or having young children. In this piece of advertisement, rhetoric devices, including logos and pathos, are used to persuade readers to consume the product which is explained below. Logos, meaning Ã¢â¬Ëthe persuasion by the use of reasoningÃ¢â¬â¢, is employed with the help of statistics and numbers to present the advertisement in a more sounding and convincing way, for instance Ã¢â¬ËAnti-bacterial up to 99. 9%Ã¢â¬â¢, Ã¢â¬Ëdecompose nearly 100% harmful formaldehydeÃ¢â¬â¢ and Ã¢â¬â¢15 functionsÃ¢â¬â¢ on the poster and the chart about the decomposition of formaldehyde which is printed on the third page. The present of these figures enhances the reliability and authorization of the paint. Moreover, people nowadays are more aware of the safety issue of each consumer products, especially for those one would contact with every day. It is skillful to use number instead of words to present this information because of its eye-catching effect. Majority tends to look at the figure before words. If the Ã¢â¬Ë99. 9%Ã¢â¬â¢ is changed to Ã¢â¬Ëalmost allÃ¢â¬â¢, the appeal and the credibility would certainly lower. In addition, listing all the household bacteria under the asterisk in the first page is a wise act that can easily attract peopleÃ¢â¬â¢s attention to read through the lines. Even though some may have little knowledge about those terms, people could get a brief understanding on how many specifically bacteria can resist by this paint. The specific biological terms for bacteria raise a sense of the profession and reliability while reading it. Statistic and special terms are powerful devices to enhance its selling points significantly. Pathos, the persuasion by appealing to the readersÃ¢â¬â¢ emotion, is used with the ideas of family and health which is presented by both texts and images. On the down left-hand corner, it stresses on the first page that the product is Ã¢â¬Ëespecially suitable for baby, pregnant woman and elder person. Under both the western and orient traditional family concept, these people are of utmost important and should be treated with special and intensive care. Their health conditions and feelings are the top of concerned. People would therefore provide the best for them at all cost. Moreover, by mentioning the Ã¢â¬Ëall-around 360Ã ° protectionÃ¢â¬â¢ and Ã¢â¬Ëhigh conscious on healthÃ¢â¬â¢ in the first page, those family-caring members would quickly appeal to this information to p rotect their family members. WhatÃ¢â¬â¢s more, the unique selling point of Nippon stands out and it shows that this brand cares and thinks of all your needs and worries. On the other hand, the images within the poster also contribute much on this section. Comparing to text, photos are more appealing, conspicuous and memorable. If someone just takes a quick look on this poster, he or she would immediately associate it to the topic of family bond and healthy life due to the existence of a pregnant woman and children. Most importantly, the image suggests a family can be closely bonded together by the activity of painting a wall. The smiling face of the mother-to-be and the active poses of others imply satisfactions towards the product and possibly the activity also. Comparatively speaking, the appeal of emotion is much irresistible and powerful than that of logical that can attract people to consume. Other rhetoric devices are found to enhance the effectiveness on promoting the paint in this advertisement, for example repetition of a certain words, homonym and resonance. Within the whole advertisement, the word Ã¢â¬ËformaldehydeÃ¢â¬â¢ is repeated excessively for more than 15 times, which is a device used to stress on its chief selling point of the paints the importance of its abatement. The repetition assists to deepen the impression of this outstanding point which cannot be found in other products. Homonym is skillfully presented on the sentence Ã¢â¬ËLife. Splendidly Colored. Ã¢â¬â¢ on the left of the fourth page of the ads. Homonym means the same word is used that contains 2 different meaning within the line. The word Ã¢â¬ËcoloredÃ¢â¬â¢ can be interpreted in 2 ways. The first one is the color of the paint which means if one paints his home with the Ã¢â¬ËcolorÃ¢â¬â¢, one can live in a colored house to have a joyful life. On the other hand, it is referring to a fruitful and special character or distinguishing quality of lives. For resonance, it is a rhetorical device that requires readers to look at the relation between the picture and words, which are tightly bonded to present the idea together. An example can be found on the right of the fourth page. By solely reading the words Ã¢â¬ËColors. Embedded in the familyÃ¢â¬â¢, readers may not be able to relate this sentence to the paint. However, with the image of wall and the color card, the intension of this sentence is clearer. People would be able to understand the word Ã¢â¬ËcolorsÃ¢â¬â¢ refers to the paint. After reviewing the content and rhetoric devices Nippon Paint employed in this piece of promotional writing, the evaluation of the effectiveness of the writing is as following. This writing is effective in communicating the brandÃ¢â¬â¢s message to a certain extent only because of the small proportion of covering the environmental friendly part. As mentioned on the first paragraph, there are two main messages that Nippon would like us to focus on, the high quality of human lives and environment friendly. For the first art, it is successfully presented to readers. The whole catalogue shows their dedication on caring consumersÃ¢â¬â¢ health by continuously illustrating the abatement of formaldehyde, anti-bacteria and anti-fungus. It is successful in convincing readers that they are determined on manufacturing a paint that is perfectly suitable and healthy for everyone. The concept of family-conscio us is also clearly shown, no matter in the texts or images. However, the environmental friendly part is unfortunately missing from this writing which causes the loss of balance between the two focuses. In spite of the loss of balance, the productsÃ¢â¬â¢ selling point is doubtlessly present in detail with that advanced technology. To improve this piece of promotional writing, the first thing should be inserting a catchy advertising slogan to highlight the unique selling point and make the advertisement more memorable, like Ã¢â¬ËColor your home, color your lives and live with healthy livesÃ¢â¬â¢. Moreover, the number of paint colors should be mentioned on the first page to convince customers that Nippon alsoÃ cares your preferences. For the images part, there are only 3 family members painting on the wall, but not the pregnant mother. It seems to convey a message that the painting is not suitable for her and she is seemingly excluded from her family members. It is better to arrange her to paint with other family members to strengthen the family bond. In the first page, the absence of second-person pronoun gives a sense of distance to the readers. At last a tag for the call of action should be included to raise the readersÃ¢â¬â¢ interests on consuming it. The advertisement on the low left-hand corner of the first page can be re-written as follow, Ã¢â¬ËReducing the degree of formaldehyde released by your brand-new furniture amp; against nearly 99. % household bacteria*. This paint with all-around 360Ã ° protection for your beloved baby, pregnant woman and elder person is now available in HK and is waiting for a highly health-conscious person like you. Ã¢â¬â¢ Along with the close dialogue with readers, the effect of promotion is most probably improved. They would view this advertisement as a piece of caring ad vice rather than a Ã¢â¬Ëhard-sellÃ¢â¬â¢ product which further enhances the positive reputation of the brand.
Saturday, March 7, 2020
buy custom MTV Networks Case essay 1. What strategy did MTV pursue when it initially started to expand internationally? What assumptions were managers at MTV making about foreign markets at the time? MTV had started to expand internationally back in 1987. During its initial expansion to international market, its strategy was to pursue European market by piping single feeds across Europe (Rugman, 2001). The feeds solely consisted of American programming with English-speaking hosts. At the time, managers at MTV assumed that their strategy would make European viewers flock the channel. Unfortunately, their strategy was not successful (Hill Jones, 2009). The failure was attributed to the fact that European viewers shared similar interest with the American viewers; they had a taste in local programming. As such, the Eropean viewers wanted music from specific scenes from specific countries. 2. Why strategy does MTV pursue today? What are the benefits of this strategy? What are the costs? Since 1995, MTV has changed its strategy of expanding into international markets. The channel has opted to target local programming ensuring that it meets specific needs of viewers at local level. For instance, in order to make the localization successful, the company provides regional feeds (Douglas Craig, 2005). Europe is broken into twenty five feeds and Asia into ten feeds that target specific local taste of the viewers. This strategy has benefited the company in various ways. For example, evolution of digital and satellite has rendered local programming easy and cheap (Hill, 2006). MTV is now able to bbeam several feeds of a single satellite transponder. Moreover, the strategy has ensured that the network captures its viewers back from local imitators. This has made MTV increase its ratings enabling it to capture significant advertising revenues from other multinational like Coca-Cola. 3. What must MTV do, in terms of its management and organization, to implement its current strategy? In order fro MTV to implement its current strategy on diverse brand base, it must conduct a survey that would ensure that the company understands specific needs of all of its brands, divisions, and businesses (Barnard, 2007). It must invest in processes that works in every business functions while at same time allows for flexibility based on strategy, structure and available resources. Buy custom MTV Networks Case essay
Wednesday, February 19, 2020
Economics of race and gender questions - Assignment Example This is an acronym for Temporary Assistance for Needy Families. It is a welfare program that is funded by the States and Federal government. It was deigned to support for families that fall in the low-income bracket and they have children. This is an acronym for Family and Medical Leave Act. This particular program gives employees who qualify the opportunity to go on an unpaid leave for specified reasons (medical or family) while the coverage of health insurance continues with identical terms and conditions. 2. Write a detailed summary of any two group presentations done in class beside the one you were involved as a member. We need the title, the main points of presentations and the conclusion relating to Economics of Race and Gender in US and the global Economy. ( 20points) Activities and changes that took place during this period. Not much information regarding the different roles is recorded during this period. This has been attributed to population pressure, ease in feeding livestock and religious reasons. The character that depicts the District AttorneyÃ¢â¬â¢s wife who is Caucasian gets frightened from a street episode with a locksmith who is Mexican-American and has her door-locks changed and assumes sheÃ¢â¬â¢ll be attacked by the locksmith later. This happens in the first scene where a Muslim man attempts to purchase a gun. The Caucasian store owner showcases negative attitude to him on account of his religion and the persistent stereotypes that are associated with being a